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Our holdings include hundreds of glass and film negatives/transparencies that we've scanned ourselves; in addition, many other photos on this site were extracted from reference images (high-resolution tiffs) in the Library of Congress research archive. (To query the database click here.) They are adjusted, restored and reworked by your webmaster in accordance with his aesthetic sensibilities before being downsized and turned into the jpegs you see here. All of these images (including "derivative works") are protected by copyright laws of the United States and other jurisdictions and may not be sold, reproduced or otherwise used for commercial purposes without permission.

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[REV 25-NOV-2014]

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Thirst Trap: 1940

Thirst Trap: 1940

June 1940. "Cafe and bar in Mogollon, New Mexico." Medium format negative by Russell Lee for the Farm Security Administration. View full size.

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Perhaps inside the joint, but only after navigating the less than safe path to the entrance.

Looking for shade

Bypass the benches, Hondo, and hunker down on your haunches. New Mexico in the '40s is mighty thirsty work.

Square Fronts- Mogollon, New Mexico

This watercolor of the same spot is owned by the Fine Arts Museums of San Francisco:

Artist: Millard Donald Everingham
Date: 1941
Medium: Watercolor
Dimensions: 29.2 x 38 cm (sheet)

Formerly considered a deposit of the Federal Art Project/ Works Progress Administration, probably part of an exhibition in the early 1940's.

No Blatz? Improvise.

Blatz is nearly forgotten today but in the mid-20th century it was a mainstream brand. Their jingle:

"I'm from Milwaukee, and I ought to know! It's Draft Brewed Blatz beer, wherever you go. Smoother, fresher, less filling, that's clear. Blatz is Milwaukee's finest beer!"

Immortalized via Al Pacino's line in Scent of a Woman, used as the title of this post.

Blatz strikes me as a great name for a beer.

Essentially a ghost town now

It's interesting to see Mogollon (pronounced "muggy own") with so much activity and open businesses. I took a Scout troop through here a couple of years ago for a hike through the Gila National Wilderness. Gorgeous scenery and views, but certainly remote.


Mogollon, once a crowded city, now a Ghost Town in Southwestern New Mexico. But long before that it was a rich archaeological culture of Native American peoples. The name Mogollon however, comes from the Mogollon Mountains, which were named after Don Juan Ignacio Flores Mogollón, Spanish Governor of New Spain (including what is now New Mexico) from 1712 to 1715. The area originally settled by the Mogollon culture was eventually filled by the unrelated Apache people, who moved in from the north.

Rowdy crowd of messy people

Funnily enough, here in the Spanish mainland, "mogollón" can mean something like a mess or a rowdy crowd, or even better, a rowdy crowd of messy people.

Looks like a fun place to be.

SHORPY OLD PHOTO ARCHIVE | History in HD is a vintage photo archive featuring thousands of high-definition images from the 1850s to 1960s. (Available as fine-art prints from the Shorpy Archive.) The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago.

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