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Apache Beer: 1940

Apache Beer: 1940

May 1940. "Store in copper mining center of Bisbee, Arizona." The Miners Meat Market in the Holz Building on Naco Road. Photo by Russell Lee. View full size.


50% Better?

One can only wonder how the makers of Apache beer justified a 50% price premium over the equally wet (and hopefully equally cold) Wunderland suds.

I somehow doubt that the equivalent to what we today consider as "fine table wines" would be found in Bisbee, Arizona, in 1940. But perhaps I'm wrong. My mind is still grappling with the concept of "family liquors," after all.

We have a Survivor!

The Cone Top is Rare

Scarcity rating of 9 out of ten -

What the?

I get "Fine Table Wines" but what are "Family Liquors"?

Obviously, I can't resist -- I wonder if they ever got in trouble for serving liquor to a miner?

Apache 15¢ Wunderland 10¢

Wonder if it was the quality, the alcohol percentage or the size of the bottle that made the difference!

Local Brews

Arizona Brewing Co., founded when Prohibition ended, was responsible for Apache and Wunderland beers. Apparently its flagship brew, A-1, lived on (or at least the name did) as recently as 2012.

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