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VINTAGRAPH • WPA • WWII • POUR IT ON: WWII POSTER

Out We Go: 1941

Out We Go: 1941

January 1941. "Store going out of business. Lowell, Massachusetts." Acetate negative by Jack Delano for the Farm Security Administration. View full size.

 

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No Wonder

Look at how much they are charging for hats!

Hidden in plain sight

The linked-to article was a good bit of research, but the author could have saved some trouble just by looking at the photo. The "Essex" stenciled on the windows could have been old, and all the "SX Men's Wear" signs are perhaps a bit cryptic. However, the paper sale sign in the window is clearly labeled "Essex Men's Store".

[The article, based on a blurry low-resolution image, was written in 2016. The much sharper image seen here was scanned in November 2018. - Dave]

Attitude

Well, at least they're not bitter about it.

Bucket and brush

Is that a cleaner or solvent or glue in the can beside the bucket and brush on the sidewalk? Might it have to do with the putting up or taking down of paper posters? And my guess is that it’s all connected to the open back door of the panel truck on the left.

Everything you wanted to know about this photo

My trip down the rabbit hole ended quickly when I found this post explaining exactly where this photo was taken and what is there now -- a 1960s apartment building.

Hard to believe

If you can't make it selling Hats in 1941, something is very wrong.

I think it's obvious

SX doesn't sell.

The Long Goodbye

They're probably still in business, based on the "Going Out of Business" advertisements I've seen in my lifetime.

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