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Go Right: 1940

Go Right: 1940

November 1940. "The main square in Colchester, Connecticut." Medium format negative by Jack Delano for the Farm Security Administration. View full size.


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Thats a lotta tea

is the intent of the naming. Been around midwest since forever.

About that lawyer

Morris H. Broder grew up in Colchester, as the son of Leon Broder (ne Brodsky) a local businessman and leader of the local Jewish community (which was a primary subject of many of Jack Delano's Nov. 1940 pictures of Colchester). After graduating from the local high school (Bacon Academy), Wesleyan University in 1929 and Harvard Law School in 1932, Morris was elected to the state's House of Representatives in 1932. After working for a firm in Norwich for a year, Morris had returned to his hometown and put up his shingle in the window of this second-floor office on Main Street above the pharmacy. His son was born shortly before this photo was taken, and has followed in his footsteps.

Salada Tea

Salada has a long history dating back to the early 1890s. Initially distributed in the northeast US and eastern Canada, it now has a much wider distribution. Currently, it is my wife's choice for organic green tea and is available in the Publix grocery stores here in Key West.

Wikipedia has a short article here:


As a kid, I used to collect the large plastic coins that came in each Salada tea box my mom bought, with pictures of sports figures and planes and cars. We even had circular plastic storage devices (which might have come from Jello) that could hold eight stacks of the coins. This system competed with the insect, mammal, bird, and dinosaur cards I collected from the Red Rose tea my mom also bought.

The Salada Tea Building (built in 1917, bought by Salada founder Peter C. Larkin in 1921) still stands in Montreal. The company was created by Larkin in 1892, and he discovered the name in a directory of tea gardens and chose it because he liked the pleasing sound and its similarity to the word Canada.

Only a Doctor and Fuel

Almost everything you need is in this little strip. Food, clothes, booze, a dentist, drug store and a lawyer. The pharmacy probably was like a general store.

NRS tag

The Buick(?) rear facing us in the center of this photo has license NRS, that being the initials of the owner. Connecticut was the first state in the nation to offer "initial" vanity license plates starting in 1937. No other state would do this until the late 50's, now they are everywhere. In Connecticut, however, there was a catch: you had to have a perfect driving record to get them for your car. But there was no extra fee.

The whole tooth

I wonder if the dentist was amused by placing his signs in the windows directly above the Drink Coca Cola signs. Goodbye thirst, hello tooth decay.


Though I have no idea what "SALADA" tea is, it must have been popular in the Northeast, as it was also advertised in a previous Shorpy shot of a grocery store in Vermont. Also, I always believed that 'Package store' was a term only used in the South (where it can still be heard occasionally), but I was apparently wrong.

Has enjoyed a facelift

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