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Saddle Straddler: 1940

Saddle Straddler: 1940

March 1940. "Cowhand trying saddle at saddlery in Elko, Nevada." Medium format acetate negative by Arthur Rothstein for the Farm Security Administration. View full size.


On Shorpy:
Today’s Top 5

J.M. Capriola Co. saddles

The company and store are still in Elko.

That's Probably Capriola's

They're still in business.

I Had Forgotten

I love the smell of a saddlery.

The pitch

"What's it gonna take for me to get you into a saddle today, Sir?"

Those new jeans

Our cowboy is wearing Levi's 501 Shrink to Fit jeans with a button fly, still available to this day. When new, the denim is like cardboard.

Cardboard cowboy

The ten-gallon cutout has more facial expression than the live ones. He seems to have had his eye on the floral-patterned saddle for some time. He's skeerd this pretty-boy upstart is aimin' to buy it out from under him.

Big day

When you're going in to buy a saddle you want to put on your best jeans and a neckerchief. A brand-new up-over-the-ears haircut is a good idea, too.

So where is the coin slot?

This big guy must be waiting for his mommy to finish shopping. I never saw a triple rider, though.

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