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Tastee Drinks: 1942

Tastee Drinks: 1942

September 1942. "New York, New York. Macy's department store at Herald Square." Acetate negative by Marjory Collins for the Office of War Information. View full size.


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The Billboard Above the Calvert Ad

It's wartime, and everyone wants to save scrap metal to defeat the enemy, but it looks like poor Elsie the cow may be politically incorrect, at least by today's standards. At the same time in Chicago, Jap's potato chips suddenly felt the urge to change their brand name to Jay's, which it still is to this day.

Million Dollar Spite

That little mismatched building with Tastee Drinks in it was the subject of some strife. When Macy's announced it was going to build The World's Largest Store on that block, someone paid a huge sum of money for the building and refused to sell. So Macy's was built around that little building.

Times change

Men all in suits. Ladies all in dresses and hats. Where did we go wrong?


Below is the same view from April of 2006.


Does the bus have wartime blackout headlights? As a kid in the '70s we'd drive by the Quincy Shipyard near Boston. One building was home to an odd lot / salvage type store that became a fairly big chain around Boston for years, now gone. What I noticed about this building and all the others was all the windows (lots of them) were painted black. My mother told me the reason, so not to be seen at night during the war. This yard worked 24/7 and closed in 1986.

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