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VINTAGRAPH • WPA • WWII • VINTAGE ALASKA, c. 1920s

Tall Girls: 1957

Tall Girls: 1957

October 8, 1957. "Filene's department store, North Shore Shopping Center, Peabody, Massachusetts. Women's and misses' department. Raymond Loewy Associates, client." 4x5 inch acetate negative by Gottscho-Schleisner. View full size.

 

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Be seated, gentlemen

Those uncomfortable looking chairs are going to be worn down by the posteriors of many, many bored and fidgety husbands.

"For cryin' out loud, honey! That's the seventeenth one you've tried on!"

Excuse me, where is the plus size clothing?

I peered at the hang tags on the rack...size 16? Turns out in 1957 a size 16 is actually what we know as a size 8. These weren't plus-sized garments...

Marsha --

It looks like a set for the Twilight Zone episode "The After Hours" where the mannequins come to life and venture out into the real world.

Pronounced PEE-biddy

If you say "Pea-body," folks will know you're from away.

Been there

This was the first mall I think I ever saw. I remember whenever we approached it high up on a hill off 114 the first thing I saw was the parking lot lights. They looked like something from War of the Worlds.

And what kind of hat was Madame thinking of?

I'm amazed by all the open floor space. Filene's apparently did not judge their success by sales per square foot.

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