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VINTAGRAPH • WPA • WWII • VINTAGE CHRISTMAS ART

The Prudential: 1956

The Prudential: 1956

January 25, 1956. "Prudential Insurance Co., Newark, New Jersey. From Public Service roof." 4x5 inch acetate negative by Gottscho-Schleisner. View full size.

 

On Shorpy:
Today’s Top 5

Two spaces after periods

and one after commas is what I learned in typing class many moons ago. I took the class in summer school for some extra credit, but I'm such a physical klutz that I almost ruined my GPA. Fortunately, I finally pulled things out of the fire. Thank heavens for PC's, where you can correct your errors without using white-out. I see that my comments have the two spaces reduced to one automatically -- this results in a failure if I were to submit it to my typing teacher.

Cornering the market

The building on the left was the Prudential main building , built in 1892 . The one on the right was Prudential north , built circa 1910 . Academy Street between . Both these buildings were demolished later in 1956 . The present 24 story Prudential Plaza was built on the site of Prudential Main, 751 Broad Street . It opened in 1960 . Prudential also built the Gibraltar , the Prudential Center and the new Prudential Tower . All within a half mile radius .

[WHY THE SPACES IN FRONT OF YOUR COMMAS AND PERIODS? - Dave]

Shorpy Sign

Once aqain, love the Shorpy roof sign, in proper perspective, no less.

Ghost image

What a wonderful remnant of the previous building.

Signs

Nice logo placement!

Previously on Shorpy - The Prudential: 1955

In contrast, the 1955 Prudential Building building in Chicago is a modern tower, the first post-WWII skyscraper in the city.

Picture here: Michigan Avenue: 1962

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