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Dancing in the Dark: 1940

Dancing in the Dark: 1940

November 1940. "Pierre, South Dakota, on a cold night." Home of the Dome, luring passersby with "Beer and Dancing." Acetate negative by John Vachon. View full size.


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Uh Am Brrr

That's how your order sounds when your lips are frozen ... A Hamm's Beer is how your order sounds when you can feel your lips again. I know this.

I'd like to dance

With someone warm.

Look up

The fancy Corinthian columns at The Dome's entrance are a nifty touch, although a trifle out of balance with the sturdy dentil molding adorning both that building and the one beside it. Perhaps it was to distract from the fact that your nose just froze and fell off your face.

Hamm's, the beer refreshing

I remember these commercials with trippy cartoon bears from Chicago TV in the late 70s. The B&W commercials from the 50s are very similar, as it turns out.

A frigid night in Pierre. Not much going on.

Hey, it's 20 below zero. Why not stumble into the Dome and have ... a cold beer!
Hamm's, the beer "from the land of sky blue waters". I remember the commercials as a kid, with the bear and the intentionally Native American beat with the tom-toms.

Beer indeed

Pierre rhymes with beer. All puns intended.

At least I act like I know

And booths! We all know what goes on in those!


You can feel the icy wind that carved it's its presence in the snow at the curb.

Question for Shorypites

Can someone tell me if there is a practical purpose for those buttresses at the bottom of the doorway to the store next to The Dome, or are they just cosmetic?

[Pedestrian collision prevention. - Dave]


Beer --

AND dancing, I'm going in here!!

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