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November 1940. "Pierre, South Dakota, on a cold night." Home of the Dome, luring passersby with "Beer and Dancing." Acetate negative by John Vachon. View full size.
Building is still intact.
I got a strong feeling those Corinthian colums have been cast ... iron. Cast iron pillars backed by wood planks (2x4, or whatever fitted) were common for 19th-century storefronts. My father used two of them as corner supports when he built a home-brewed greenhouse from salvaged materials.
That's how your order sounds when your lips are frozen ... A Hamm's Beer is how your order sounds when you can feel your lips again. I know this.
The fancy Corinthian columns at The Dome's entrance are a nifty touch, although a trifle out of balance with the sturdy dentil molding adorning both that building and the one beside it. Perhaps it was to distract from the fact that your nose just froze and fell off your face.
I remember these commercials with trippy cartoon bears from Chicago TV in the late 70s. The B&W commercials from the 50s are very similar, as it turns out.
Hey, it's 20 below zero. Why not stumble into the Dome and have ... a cold beer!
Hamm's, the beer "from the land of sky blue waters". I remember the commercials as a kid, with the bear and the intentionally Native American beat with the tom-toms.
Pierre rhymes with beer. All puns intended.
And booths! We all know what goes on in those!
You can feel the icy wind that carved it's its presence in the snow at the curb.
Can someone tell me if there is a practical purpose for those buttresses at the bottom of the doorway to the store next to The Dome, or are they just cosmetic?
[Pedestrian collision prevention. - Dave]
Thanks.
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