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The New Look: 1943

The New Look: 1943

October 1943. Washington, D.C. "Sweaters and long ropes of beads are popular with the girls at Woodrow Wilson High School." View full size. Photograph by Esther Bubley for the Office of War Information.


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Cupid's Bow lips

Just remember, the guys of that time probably thought it was a pretty hot look.

Wilson High

I graduated from Wilson two years ago and that girl is on the first floor to the right of the current main entrance. That's where all the lockers have the old grad pictures up, unless they've been moved. Actually if you go there now, they have the graduating class photo from each year starting in the mid 1930s all the way to the 1970s or so, with all the pictures lining the hallway for people to look at and compare as they walk. It's interesting to note, of course, how the demographic and size of school have changed.

I am really enjoying the site, it's making me think so much more about D.C. history, and it's fun to rediscover where you're from.

Two Things

First, the textbooks look quite old. I hope none were history.

Second, the lips. I don't know if it was Japanese geisha images or Betty Boop cartoons, but something misled women into thinking this look was "cute." (Since this photo was taken smack in the middle of WWII, I'd put my money on Betty.)

This fashion made women look stupid, in my opinion. It also lasted way too long, as I can remember Lucy Ricardo and Ethel Mertz sporting the "I'm just a subservient geisha" look (now totally P/C) well into the 50's.

Plus ça Change

These Woodrow Wilson High pics make me think, more than ever, "the more things change, the more they stay the same."

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