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VINTAGRAPH • WPA • WWII • YOU MEAN A WOMAN CAN OPEN IT?

Double Duty: 1955

Los Angeles circa 1955. "New Chiffon -- bathroom tissue that is facial tissue." No. 3 in a series of billboard photos from the files of Pacific Outdoor Advertising. View full size.

Los Angeles circa 1955. "New Chiffon -- bathroom tissue that is facial tissue." No. 3 in a series of billboard photos from the files of Pacific Outdoor Advertising. View full size.

On Shorpy:
Today’s Top 5

Bathroom Humour

Dave's reply to bobdog won't work when I say it because, having been born in the UK, I still pronounce duty as "dyoo-tty". To this day I never pronounce t's as d's. I had to look the joke over quite a few times until I got it.

Caution

If you're the thrifty type who likes the idea of double duty toilet tissue, the order in which you use this tissue is kinda important.

[Also: Say the title of this post out loud. Three times. - Dave]

It looks like

That using bathroom tissue for facial tissue is giving our Anacin girl a headache.

A Totally Different World

I've lived most of my life in Los Angeles. If these billboards were on ground level in today's L.A. they'll be covered from top to bottom with cryptic gang graffiti overnight.

Proto-Tammy

At first glance I thought that was Debbie Reynolds.

Kleenex disagrees

A lot of comedy has been written about hemorrhoid cream being used to shrink bags under eyes and I have certainly blown my nose into toilet paper many times. But there are some crossover uses you just probably shouldn't advertise. This would be an example.

Public Transportation

Something tells me in the mid 50s not everyone had the family truckster filled to the brim with the weekly baby boomer groceries destined for the suburban house. Many people may have used public transport to get around, buses, streetcars or even hoofing it. It would be difficult to carry more than a day or two of groceries and household products back to the upstairs flat or their home. Just a guess for two roll packaging. I remember feeling loaded up when we had a six bottle carton of 12oz Cokes or Pepsis in the house so packaging stuff by the bale may not have been as prevalent as today.

Re: Two-pack

As facial tissue, one sheet per cheek is all you need and a two-pack will last quite a spell. On the other hand ...

Works for both products?

"If you think it's butter, but it's not, it's Chiffon"

Two-pack

I’ve never understood the deuce of toilet paper. If you’re going to buy two, why not buy twelve? It’s not like you’re not going to use it any time soon.

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