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Red, White, Blue: 1963

January 1963. "Lincoln convertible on snow road." From somewhere in the Sierras comes this Agfachrome of Don Cox's red 1957 Lincoln Premiere against a backdrop of snow white and sky blue. Happy Fourth of July from Shorpy! View full size.

January 1963. "Lincoln convertible on snow road." From somewhere in the Sierras comes this Agfachrome of Don Cox's red 1957 Lincoln Premiere against a backdrop of snow white and sky blue. Happy Fourth of July from Shorpy! View full size.

 

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Not a Marketing Department shot

Interesting seeing a luxury convertible in such a rugged environment. This would probably be the last thing that Lincoln would consider for a brochure. Almost every luxury car brochure showed couples dining at elegant restaurants or arriving at the opera.

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