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The Martinique: 1961

The Martinique: 1961

Columbus, Georgia, circa 1961. "Martinique Motor Hotel, Fourth Avenue." The New Frontier in Old Dixie. 4x5 inch acetate negative from the Shorpy News Photo Archive. View full size.

 

On Shorpy:
Today’s Top 5

Mid-Century Modern

I've always had an affinity for Mid-Century Modern, or 'Googie' architecture. I thought it fun and fairly whimsical. I wish there was more of it around nowadays but those structures and road signs are few and far between.

Behind the Mercury ...

I guess it depends on how you interpret the term 'behind'.

From the point of view of the camera then it's a Buick behind the Mercury. I was thinking in terms of the Mercury and behind it, on the street, is a Pontiac.

[Oh, THAT Pontiac. You are correct! - Dave]

That 1960 Buick

... behind the 1958 Mercury looks an awful lot like a Pontiac to me. My first car was a '53 Pontiac.

[The car is a 1960 Buick Electra 225, parked next to a 1955 Chevy, next to a 1959 Oldsmobile. There are two Pontiacs (1958, 1960) on the other side of the driveway. - Dave]

Hip to be Square

Under the big tree nearest the hotel entrance is a customized second-generation Thunderbird (1958-60), often referred to as "Squarebirds." The one in the photo is most probably a '58.

Two Rare Buicks

A nice 1959 Buick station wagon front & center and a 1960 Buick behind the 1958 Mercury two door. 1959 & '60 Buicks are scarce as hens' teeth today!

'56 Chevy in the lot

... off the starboard quarter of the paralleled Ford wagon. I downloaded a Greenbook a few years back. The key is a talisman.

Still driving 'em

This could be Havana today!

Not listed

Sadly, the Martinique was not listed in the 1960 Green Book.

Only a memory

The Martinique changed hands many times over the years and expanded its footprint in the process. During the 1980s it got a makeover that introduced a series of gabled roofs that did nothing to help the appearance. This photo was taken just before the demolition of the building. You can still see the square block structure where the Martinique sign was.

Gallimaufry of names

All right there or within a walk:

The Martinique
Chattahoochee (River)
Muscogee (County)
Columbus
Georgia
Bibb City (historic district)
Phenix City (twin municipality)

"Hotel Service, Motel Convenience ...

198 Rooms - Restaurant - Heated Pool ... FA2-6641"
Recently deceased: ended its days as a Hojo's

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