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Z-Mobile: 1919

Z-Mobile: 1919

San Francisco City Hall circa 1919. "Briscoe auto -- Zellerbach Paper Co." Today's selection from the Shorpy File of Flyweight Flivvers. Glass negative by Christopher Helin. View full size.

 

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Briscoe

The pictured car is a 1919 Briscoe Model B 4-24 roadster.

Alternate title

A Briscoe from Frisco.

Briscoe automobile

Manufactured in Jackson, Michigan, between 1914 and 1921. Early models had a single headlamp, set into the front of the radiator, like a cyclops.

The Plant behind the car

Looks like a short lived, however noble, attempt at competing with Ford.

Zellerbach

A noble name. The family paper company was founded in 1882, and became Crown Zellerbach when it merged with Crown Willamette in 1928. In the 1950s the company was the second largest landowner in the West. In 1958 it was the target of a federal anti-trust action. In 1984-85 it was the victim of a successful hostile takeover. It was stripped of assets and what was left was sold to James River, which in turn was sold to Georgia-Pacific.

The name is still prominent in the Bay Area. The Crown Zellerbach building in San Francisco (also known as One Bush Plaza) dates from 1959. There's a Zellerbach Hall and Auditorium for live performances on the campus of UC Berkeley. And a Zellerbach Family Foundation makes charitable grants.

Fine !! (but not dandy)

tsk tsk tsk: parking on the sidewalk (and in front of City Hall, no less !!) We don't allow that kind of scofflawing these days.

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