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Anybody's Market: 1942

Anybody's Market: 1942

April 1942. Provincetown, Massachusetts. "Market in Portuguese fishermen's section." The grocery seen here in the previous post. 4x5 acetate negative by John Collier. View full size.


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Your Lion

Monarch was divided in two while it was owned by Sara Lee.

One piece, Monarch, is still around as an independent brand, as is their mascot, Luke the Lion. They seem to sell canned goods to individual consumers.

The other piece is the Monarch division of US Foods, which also uses a lion, no name given. They specialize in institutional and wholesale sales.


1940 Ford 1/2 ton pickup, just a basic, honest work truck, with no more or less than the average working man needed back in 1940. In this day and age, its beauty lies in that simplicity. With World War II halting production less than two years after this truck was produced, it’s fair to assume that it saw more use than most, it simply had to stay in service.

Force of Nature

Galeforce Farm was started by immigrants from the Azores around the turn of the century and lasted until 1952 when bad weather and higher wages combined to make the family pull the plug. The picture of the well maintained grocery store and farm truck speak to a happier time for the farm.

This Is the Place

The chimney on the house behind the shop is the same in both photos. The two windows in the basement on the side of the shop match both photos, as does the slope of the side street. The shop is now called Liz's Cafe/Anybody's Bar.

Beware the Lion House

I guess you've been given fair warning about the lack of brand diversity once you get inside

I'm not sure whether this is - was - a brand from the past, or just one that isn't distributed in the West, but it's one I've heard little about.

The Lion - Luke is his name (see above) - has checked in

I'm guessing this just doesn't translate well

Proof I'm old

I remember that very typeface and identical words (vegetables, groceries, meats) in that banner that runs along the top of the shop windows. And I’m from almost two thousand miles away in Canada (Winnipeg, Manitoba).

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