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December 1954. "La Coquille Club, Palm Beach, Florida." 35mm Kodachrome by Toni Frissell for the Sports Illustrated assignment "Sporting Look: La Coquille." View full size.
My late grandmother worked at La Coquille several winters, during the 1960s, as a chambermaid. She worked her entire life in the hospitality industry up North and, to hear her tell it, working here was as good as a vacation.
A white '55 coming at us, an aqua '56 to it's its right, then a blue '56, and another aqua '56, all Sunliners. Then, coming in, are two more '55s, both Customlines, and exiting the lot looks like another '55 Sunliner. Finally the back end of '55 (56?) station wagon on the far left. Ford dealer meeting perhaps?
Given all the Fords I'm gonna guess the red roadster behind the trees is a T-Bird.
[They're Hertz rentals. - Dave]
What a nice assortment of cars! Through most of the 1950s and the early '60s my dad drove a Studebaker like the one in front of the red Ford. He loved that car.
It's just a year or two old, but it sure looks tired. And what's up with all the Ford ragtops?
[Hertz Rent-a-Car. - Dave]
Love the light blue Caddy with the soft top ! Thanks !
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