MAY CONTAIN NUTS
HOME
 
JUMP TO PAGE   100  >  200  >  300  >  400  >  500  >  600
VINTAGRAPH • WPA • WWII • YOU MEAN A WOMAN CAN OPEN IT?

Italian Grocery: 1943

January 1943. "New York, New York. Italian-Americans on the Lower East Side of Manhattan. Italian grocery store owned by the Ronga brothers on Mulberry Street." Acetate negative by Marjory Collins for the Office of War Information. View full size.

January 1943. "New York, New York. Italian-Americans on the Lower East Side of Manhattan. Italian grocery store owned by the Ronga brothers on Mulberry Street." Acetate negative by Marjory Collins for the Office of War Information. View full size.

 

On Shorpy:
Today’s Top 5

Re: Effluvia, or "And to Think That I Saw It on Fourth Street!"

Are you kidding?!?

This photo is a dead ringer for Arrigoni's Market (long gone) in my home town.
I can still smell that wonderful mix of meats and cheeses, along with the amazing clutter of "exotic" deli and packaged items.

I long for anything remotely like this in modern California (south Bay Area)!

The President's Birthday

Just noticed the counter card for the March of Dimes celebrating the president's birthday. Interesting that everyone was apparently aware that FDR had polio even though they never showed him on crutches or in a wheelchair.

The Effluvia

Is somewhat obnoxious to those walking into that establishment. I would imagine those who may not be familiar with all the odors coming from the rafters it would seem overwhelming to their senses.

But I will have some prosciutto please!

Isn't this the bakery?

No sir, you have the Ronga address.

Oh those Italians!

Talking with their hands. Not to be stereotyping or anything.

I didn't see nobody

Maybe your boys came in here, and maybe they didn't.

Technique

Looks like three flashbulbs -- one is showing, clamped to that high shelf. Wonder if anyone in the world can do that kind of location shooting nowadays, and have it come out this perfectly. Wonder how consistently she could do it.

[Floodlights. - Dave]

Ah -- so those are the power cords running up to the visible light. That makes more sense.

A Borsalino or a fedora?

Actually it could be both, since the Borsalino company, with its trademarked eponymous hat, also makes fedoras. I stand to be corrected, but I'd say Signore Ronga's is a fedora, prized for brims that can be adjusted up or down, or both, for your signature look.

Mert's meat market

Where I grew up in Pennsylvania there was the same sparkling white scale and aproned owner. Oh, the smell and the doorbell tinkling. What a simpler time.

Cheese Wheels

Is that cheese Extra Shorpy?

I'll have a half pound of prosciutto crudo

Mulberry, running north and south, is not a particularly long street. Today, the very southern end is inside Chinatown. But, as you cross Hester Street, you are back in the Ronga Brothers' old neighborhood.

Syndicate content  Shorpy.com is a vintage photography site featuring thousands of high-definition images. The site is named after Shorpy Higginbotham, a teenage coal miner who lived 100 years ago. Contact us | Privacy policy | Accessibility Statement | Site © 2024 Shorpy Inc.