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VINTAGRAPH • WPA • WWII • BRITISH COLUMBIA VACATION-LAND: 1950s

Max and Annette: 1919

Max and Annette: 1919

The Library of Congress title says this lady is "trying on a ring in Kohn’s, Minneapolis." One hates to question the LOC, but they mislaid a vowel. That's Max A. Kohen. For decades he ran a jewelry store known for its exuberant public relations and easy-credit promises; the newspapers of the teens and 20s always had a picture of laughing M. A. K., face cleaved by his grin. [View full size.]

The customer? Annette Kellerman, the million-dollar mermaid, proponent of the scandalous one-piece bathing suit, and the first woman to attempt to swim the English Channel. She had a sister in Minneapolis. [Annette's bio | Max's bio]

Max's old store in the Loeb Arcade, and his streamlined store in 1936.

On Shorpy:
Today’s Top 5

Not too PC. Perfect.

Love the furs!

It sold then, too

Following the links on Ms. Kellerman's bio, you can see that her lead role in the movie "A Daughter of the Gods" probably led Max to think her appearance in a photo op might help sell a little jewelry.

A nice house Max had, he did.

Lady Spats

Ms. Kellerman is sporting spats! Never knew that women wore them until now.

Imelda would faint

Such elegance, until you get to the shoes!

Kinda Looks

vaguely like a pawn shop.

Splish Splash

Esther Williams starred in a biopic about this young lady; not her greatest effort, but interesting nonetheless.

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