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Dread of the Dental Chair: 1910

Dread of the Dental Chair: 1910

Jacksonville, Florida, circa 1910. "Hogan Street." Home to Dr. Williams, Alveolar Dentist, whose slogan NO MORE DREAD OF THE DENTAL CHAIR emblazons his address. 8x10 glass negative, Detroit Publishing Company. View full size.


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Can't see this today

I'd like to share a new photo from this same angle but you wouldn't see anything compelling, and not just because most of the buildings in this old photo are gone. The photographer is standing on Hogan Street, looking north from the intersection with Bay Street, two blocks up from the river. If I were to take this photo today, or share a Google Street View, all you would see is the bottom of the elevated dual-track monorail we call the "Skyway Express" that runs up Hogan St. to the Hemming Plaza Station.

Shorpy gave us another view of the Seminole Hotel here, and the private Seminole Club, as remembered by Shorpy here - is just four blocks north, or straight ahead in this 1910 view.

Seminole Hotel

Strangely, the Seminole Hotel on the right of the photo was used as the site of the State of Florida Dental Board Examinations until 1969 when the exams were moved to Palm Beach Junior College. The equipment available to use in The Seminole Hotel as late as 1968 was probably made in 1910 -- folding chairs, goose neck lights, and spitoons. There are hundreds of horror stories from those examinations.

Easy to remember

Love those two- and three-digit minimalist license plates.

Makes sense now!

Oh that's grand! I never realizd the connection to history of Mad magazine's Alfred E. Neuman, right down to the missing incisor. I guess all that came from writers that grew up during this time.

[Mad founders Harvey Kurtzman and William M. Gaines were one generation later. - tterrace]

There, now I'm baffled again but I can see why "Mad" picked up this goofy mascot.

Absolutely NO WORRY...

...about Dr. William's dental chair. And he shows the portrait of his nephew Alfred E. Neuman on the storefront to prove it!

[Alfred and the face on the Doctor's building are all variations on the "Me Worry?" kid face popular at the time, here similar to this one, "It didn't hurt a bit," from a 1908 pain tablet advertisement. - tterrace]

Yeah Sure, Doctor

That's why the best-selling item on the block is the Highspire Straight Rye just across the street. That's where you swallow some courage to go see Dr. Williams.

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