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Fresno Fulton Mall: 1967

Fresno Fulton Mall: 1967

Our 1967 vacation first took us to Sequoia and Kings Canyon National Parks; then on the way to Yosemite we went through Fresno, where I took this Kodachrome slide of the Fulton Mall three years after its opening. Pedestrianizing Fulton Street, with designs by architect Victor Gruen and landscape architect Garrett Eckbo, was a major part of Fresno's urban renewal program of the 1960s. Ironically, now that the big chain stores seen in my slide are long gone, the city's plan to revitalize the area by re-introducing traffic onto Fulton Street is underway. View full size.

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A lot has changed...

(original 11/19/15)

A lot of the buildings have become vacant, and are deteriorating badly. The city has been talking about opening up the Fulton Mall to vehicle traffic once again, but there are many people that are asking for the city to renovate and improve the Mall.

(edit 1/8/16)
The City Council has approved the plan to reintroduce vehicle traffic to Fulton. Bids for demolition and construction are currently going through the process with demolition to begin before next year.

The Gruen Effect

The 99% Invisible podcast recently covered this exact urban rehab project.


Ah, downtown pedestrian malls, a triumph of urban planning over logic. "Tell ya what let's do. We'll reinvigorate the downtown by REMOVING ALL THE TRAFFIC. That should work, right?" Result: see image. Curiously, one of the champions of this approach was Ed Bacon, Kevin Bacon's dad.

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