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VINTAGRAPH • WPA • WWII • RAINIER NATIONAL PARK: c. 1920s

Bleak House: 1901

Bleak House: 1901

The Jersey Shore circa 1901. "The Boardwalk and Auditorium Pier, Atlantic City." At Ocean Avenue, George Coryell's Bleak House hotel. View full size.

 

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What? Not one "Going Out of Business" shop.

As a youngster in the '50s we were annual visitors to Atlantic City and while walking the Boardwalk I noticed that the same shops in the same locations which were going out of business in 1950 were also going out in 1951, 1952, 1953, etc.

The same owners were selling the same merchandise as the year before. The first year I always bugged my parents to stop since we surely could get some great bargains but, being wise to the world of merchandising, they just kept on walking by as I did the following years.

Bad branding, quickly addressed

"Bleak House," Charles Dickens' biting satire of the plodding operation of England's chancery courts, was a better book than a brand. Within two years, this hotel reopened under a new name (Hotel Lenox).

If you've ever been to Atlantic City

WATCH the tram car, please.

Bleak House

Not recommended for the depressed.

No litterbugs allowed

What caught my eye was the cleanliness of both the boardwalk and the beach. No sign of litter.

What the world needs.

Right there under the billiards sign. It has to be a good one of course.

The Jersey Shore

Circa 1901 BK (Before Kardashians)

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