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All Lit Up: 1910

All Lit Up: 1910

Atlantic City, New Jersey, circa 1910. "The Boardwalk at night." 8x10 inch dry plate glass negative, Detroit Publishing Company. View full size.


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Boardwalk rolling chairs

At one period after this photo two rolling chair lanes were created with boards going the opposite direction which created a smoother ride for rolling chair riders. All the rolling chairs in the photo have hard tires. Only one company (Eveler) had rolling chairs with balloon tires. The others (Shill, G. George, etc.) used hard rubber.

Early neon lights?

The Moerlein's and Spearmint signs appear to be neon lights. If so, they must be very early examples of that art form.

[Light bulbs only -- no neon. - Dave]

Only the ghosts come out at night

Here is as close to a comparative daytime view as I could find, looking down from the Hotel Traymore about four years earlier. The only sign I can see for sure in both photos is Moerlein's Barbarossa, which Google tells me is a dark lager brewed in Cincinatti, Ohio.

I couldn't identify any of the 1910 buildings in Street view. Based on where the Hotel Traymore was located and a slight dogleg in the boardwalk that you can see in the 1906 photo, here is where I think the nighttime photo was taken, on the boardwalk at S Kentucky Avenue.

Somebody call Ghostbusters

I’ve never seen so many spectral bodies in one place before.

Incredible detail

Outstanding photo.

Double Chairs

Smith's double chairs appear to be simply the famous Atlantic City rolling chairs for two. We know the exact date they were introduced there: June 11, 1887. TripAdvisor says that that 50-cent ride will cost you about $40 today.

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