Thanks to GlenJay for clarifying that the current Orpheum in New Orleans (where I attended a concert in the '90s) is not the one in this picture; I didn't think they looked anything alike.

The successor theatre was very nice when I was there, and I was happy to read that, even though it took a major hit during Katrina, it has now been restored and reopened.

Here's a look at the playbill, most names are readable!

Wonder who the lad is at the top of the Orpheum (building below the fire ladder)? He seems very aware of the photographer.

'Orpheum' is still a recognized name for theaters. It goes back to a vaudeville house in San Francisco in 1886. Later it became part of RKO (Radio-Keith-Orpheum). At its height the Orpheum Circuit had 45 theaters; today there are fewer than 20, including one in New Orleans--not this one, but its successor opened in 1921.

'Orpheum' derives from Orpheus, a mythic figure maybe based on a real person, whose accomplishments included inventing the lyre, founding the Orphic mysteries, descending to the underworld to rescue his wife, seeking the Golden Fleece with Jason and the Argonauts, and dying by (take your choice) suicide in grief, a thunderbolt, or being torn asunder by Maenads.

An appropriate name for theaters.

Like so many theatres of that era, it was torn down in the 1960s.

https://cinematreasures.org/theaters/3200

April 1910 the Shriners gathered in NOLA for their 36th annual convention. The Secretary of the Navy dispatched the battleship USS Wisconsin to the Crescent City for the amusement of the fez wearing fun seekers. That's clout! And, maybe, a little vaudeville.

Left-handed sign painter.